The value of tradeshows are hotly debated in our digital age. With hundreds of ways to interact, communicate and advertise, tradeshows can be seen as less and less relevant, and increasingly time consuming and costly. Many companies find themselves questioning whether tradeshows are worth the investment.
After participating in numerous technology tradeshows over the decades and across a wide range of markets, MACOM fully recognizes the value of attending these events. In a previous blog, we discussed the numerous benefits of attending and participating in technology tradeshows, including the opportunities to announce breakthrough technology, display compelling demonstrations, interact with diverse attendees, and engage in vigorous exchanges of ideas and harmonization. And when it comes to doing technology tradeshows right, no event stands out more prominently than the Optical Fiber Communication Conference (OFC).
What exactly is OFC doing right?
As an enthusiastic OFC attendee and component vendor sitting in the middle of this optical ecosystem, MACOM values the opportunities to share and grow at each event. This year we had a host of product announcements, and took full advantage of representing our developments in presentations, forums and panel discussions throughout the week. We welcomed the opportunity to meet with customers and offer private demonstrations to further solidify our position as the preeminent supplier of optical components supporting the industry’s growing demand for data capacity. With another exciting tradeshow behind us and plenty of information gleamed, MACOM is already looking ahead to OFC 2018 and the possibilities that await. For all these reasons, we continue to find tremendous value in technology tradeshows—especially those like OFC.
All financial guidance projections referenced in this post were made as of the publication date or another historical date noted herein, and any references to such projections herein are not intended to reaffirm them as of any later date. MACOM undertakes no obligation to update any forward-looking statement or projection at any future date. This post may include information and projections derived from third-party sources concerning addressable market size and growth rates and similar general economic or industry data. MACOM has not independently verified any information and projections from third party sources incorporated herein. This post may also contain market statistics and industry data that are subject to uncertainty and are not necessarily reflective of market conditions. Although MACOM believes that these statistics and data are reasonable, they have been derived from third party sources and have not been independently verified by MACOM.